Doulas in Healthcare: A Smart Investment for Better Outcomes

From Ancient Wisdom to Modern Economics: The Case for Doulas in Healthcare

Throughout human history, childbirth has been more than a medical procedure—it was a community event deeply rooted in emotional and physical support. Ancient Egypt relied on midwives and family members, while medieval Europe depended on experienced wise women—precursors to today’s doulas—to guide mothers through labor.

Yet, despite advancements in healthcare, the U.S. continues to grapple with shockingly high maternal mortality rates. Spending over $50 billion annually on maternity care, America’s healthcare system paradoxically remains one of the riskiest in the developed world for mothers and infants.

Why are U.S. maternal outcomes lagging?

Two significant issues stand out:

1. Overmedicalization: Treating childbirth as a medical emergency rather than a natural process often leads to unnecessary interventions like C-sections, which increase costs and risks.
2. Financial incentives: The current payment structures incentivize costly interventions rather than patient-centered, continuous support.

The Solution: Doula Integration

Enter doulas—trained professionals providing continuous physical, emotional, and informational support throughout pregnancy, labor, and postpartum recovery. Data overwhelmingly supports their integration into maternity care:

• 52.9% reduction in C-sections after introducing doulas into maternity teams.
• 57.5% lower odds of postpartum depression and anxiety.
• 64.7% decrease in postpartum mental health diagnoses among Medicaid-covered births.

These improvements significantly benefit hospitals operating under capitated payment models, where every prevented surgical birth, reduced hospital stay, or avoided NICU admission means substantial cost savings.

Financial and Policy Impacts

• A Blue Cross Blue Shield analysis of over 340,000 maternal claims highlighted doula support’s substantial positive impact, especially for high-risk pregnancies in marginalized communities.
• Currently, 11 states plus Washington, D.C. cover doula services through Medicaid, with more states actively expanding reimbursement.
• CMS and commercial insurers are increasingly advocating for doula integration.

Hospitals and Healthcare Economics

Doulas are not merely a luxury—they’re a strategic investment:

• Reduced C-sections translate to lower surgical costs and better margins.
• Lower postpartum complications significantly decrease emergency room visits and hospital readmissions.
• Gain-sharing arrangements incentivize hospitals financially based on improved maternity care outcomes.

Action Steps for Healthcare Leaders

Hospitals and policymakers aiming for sustainability and improved patient outcomes should:

• Evaluate and expand Medicaid reimbursement for doula services.
• Partner with community-based doula organizations.
• Integrate doulas into managed care and value-based contracts.
• Negotiate gain-sharing agreements to incentivize reduced interventions and improved outcomes.

Conclusion

Doula integration aligns ancient wisdom with modern healthcare economics, proving essential not only for improved maternal outcomes but also as a savvy business strategy. Embracing doulas can revolutionize maternity care, significantly enhancing both quality and profitability in healthcare.

To dive deeper into the compelling evidence and financial impacts of doulas in healthcare, check out the latest episode of the Value Based Care Advisory Podcast hosted by healthcare economist Alex Yarijanian.

Digital Health at a Crossroads: The Fallout from a $100M Adderall Fraud Scheme – Value Based Care Advisory (VBCA) Podcast

A federal jury has convicted the founders of Done, one of the fastest-growing telehealth companies in the stimulant-prescribing space, for orchestrating one of the largest Adderall distribution and fraud schemes in U.S. history. More than 40 million stimulant pills, over $100 million in revenue, and a business model engineered around speed, volume, and automated prescribing — all built with no real clinical guardrails.In this episode, host Alex Yarijanian breaks down not only what happened, but what this case means for the entire digital health ecosystem, especially behavioral health and companies prescribing controlled substances. When a company like Done collapses — and its founders now face up to 20 years in federal prison — it doesn’t just take itself down. It drags trust, access, and payer willingness down with it.Alex outlines how this case will reshape:Payer contracting and credentialingPrescribing oversight and compliance expectationsTrust in telehealth platformsThe future of value-based behavioral healthWhy incentives — good or bad — always scaleAnd most importantly, he explains why value-based care is the antidote to the shortcuts and misaligned incentives that fueled this scandal.If you’re building, funding, regulating, or partnering with telehealth organizations, this is a must-listen.Takeaways:The case of the telehealth startup highlights the critical importance of clinical oversight in health services. Payers are likely to impose stricter regulations on telehealth providers following recent fraudulent activities. Building a sustainable healthcare model requires prioritizing patient interests over profit maximization strategies. The future of digital health will hinge on trust, necessitating alignment between clinical and business models.

1. Digital Health at a Crossroads: The Fallout from a $100M Adderall Fraud Scheme 08:54
2. Medicare 2026 Fee Schedule: 5 Big Opportunities for Providers & Startups 08:09
3. How to Win in Medicare Advantage 2026 16:16
4. Behind the Scenes of Power: Emotional Labor in Negotiation 05:57
5. Meditate Like a CEO: Real ROI from Mindful Leadership 18:49